Opportunity of Art x Tech for the Creative Industries


Date: 5 October Tuesday

Time: 5:00pm – 6:00pm HKT/ 10:00am – 11:00am BST

Venue: Seminar Area, Digital Art Fair Asia, 1/F, Asia Standard Tower, 59-65 Queen’s Road Central, Central, Hong Kong 

Format: Webinar/ Seminar

Opening Remarks: Gillian Howard, Digital Art Fair Asia

Speakers: Simon Birch, Laura Shao, Cesar Caseres, Roger De Leon

Moderator: Doris Fong

Language: English


Digital Art Fair Asia (DAFA) strives to inspire a new generation of art collectors using cutting-edge technology including blockchain NFT, augmented reality and virtual reality to display world-class immersive art experience and NFT digital contemporary art. The webinar/seminar ‘Opportunity of Art x Tech for the Creative Industries’, sponsored by Invest Hong Kong, explores Hong Kong’s vibrant creative industries with its rapidly growing sector of arts technology and digital art. Industry leaders from various creative disciplines


Simon Birch


Simon Birch is a British-born artist living and working in Hong Kong who is renowned for the kinetic, cinematic quality of his paintings which have been exhibited in solo shows in Beijing, Hong Kong, Los Angeles, Miami and Singapore, and in group shows at the Hong Kong Museum of Art, Haunch of Venison, London, and the Museum of Contemporary Art, Tokyo. In recent years he has become renowned as the conceptual and creative force behind visionary, large-scale projects involving collaborative work with filmmakers, musicians, performers, designers, and architects to deliver ambitious site-specific projects in specifically configured spaces. His most renowned project to date, The 14th Factory, which became an artworld phenomenon as 100,000 people were attracted by word of mouth and the power of social media to discover its first outpost in a disused factory in East LA in 2016. Work from the 14th Factory has been bought by private collectors, the Los Angeles County Museum of Art (LACMA) and loaned to The Smithsonian Institute. The upcoming Hong Kong edition of The 14th Factory will be one of the largest independent art experiences in the world, the first project of scale globally post pandemic, cementing Birch as one of the most diversely talented artists of our time.

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Cesar Caceres

Technical head of APAC, disguise

Cesar Caceres is a dedicated worker with enthusiasm and drive for technical developments. His keen interest and knowledge of how technology can be used to set foot on new boundaries for audio and video purposes. He is always aiming for higher goals, achievements and continuous learning, bringing his maximum effort to every project.


Cesar is an experienced sound operator and video engineer having worked with LED systems and media servers, bringing virtual production and xR experiences to many new and advanced users across the globe.

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Roger De Leon

Brand Director, Shadow Factory 

Roger De Leon has over 13 years’ experience in brand development, industrial design, hospitality, music, and graphics at the forefront of the ever-changing Hong Kong landscape. The seasoned entrepreneur and acclaimed professional DJ established a noted events company in 2009 which actively showcases local and international artists for corporate and private events. In 2013, he founded Mexican/American fast casual restaurant Little Burro which opened three outlets across Hong Kong. A highly-sought-after design and marketing consultant, he now takes charge of Shadow Factory’s brand department, overseeing aspects of production, communications, and business development.

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Laura Shao

20th & 21st Century Art Specialist, Christie’s

Laura Shao is a specialist of 20th & 21st Century Art at Christie’s. She is the lead for No Time Like Present – an unprecedented cross-category online auction with NFT presented in Asia for the first time.



Doris Fong

Head of Creative Industries, Invest HK

Doris is the Head of Creative Industries at Invest Hong Kong, a department of the Hong Kong Government that promotes the many advantages of Hong Kong as a business location.  Before joining Invest Hong Kong, she was the Head of Art and Creative Industries at the British Council. With over fifteen years of experience in promoting creative industries in Hong Kong and overseas, she works closely with the creative sectors, including but not limited to art and culture, architecture, design, media, social media, digital advertising, publishing, film, music, digital entertainment and performing arts.

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